Why do you want this goal?

" 'You might well have a goal, a something you want to change in order to make a difference, but unless you have a big enough reason your brain just won't really bother.' "

" 'If you have a big "what" you're going to need a pretty big "why" to go with it.'"

"It was like his maths homework. He knew it was important and that he really should do it, but he had a much bigger 'why' when it came to playing football instead."